SENDHUYAL: Tech-Powered Marketplace and Learning Hub Using Artificial Intelligence

Empowering women artisans through digital platforms has emerged as a critical pathway toward inclusive economic growth, social equity, and the preservation of cultural heritage. In many developing economies, women artisans play a vital role in sustaining traditional crafts and local economies; however, their participation in the digital marketplace remains limited due to technological barriers, lack of trust, inadequate skill development opportunities, and dependence on intermediaries. This paper presents “ெசந்ௌயல் – Tech-Powered Marketplace & Learning Hub Using Artificial Intelligence”, an integrated digital ecosystem designed to address these challenges holistically. The proposed platform combines an AI-enabled online marketplace with a structured learning and mentorship hub, enabling women artisans to showcase, promote, and sell handmade products directly to consumers across global markets. Artificial Intelligence is leveraged for personalized product recommendations, automated content enhancement, voice-based navigation, intelligent chatbot assistance, and fraud detection mechanisms. In addition, a dedicated learning hub supports artisans through skill development programs, digital entrepreneurship training, mentorship, and market awareness initiatives. Secure payment gateways and transparent review systems are incorporated to ensure trust, credibility, and transactional reliability. The system aims to promote economic independence, enhance digital literacy, strengthen entrepreneurial confidence, and preserve traditional crafts by offering a scalable, inclusive, and sustainable technological solution. The results indicate that integrating e-commerce and e-learning within a single AI-driven platform significantly improves accessibility, trust, and long-term engagement among women artisans.