AI Powered Brand Perception Analysis: A Neural Network Approach for Company Branding Classification
Abstract
Customers perceptions of a business contribute significantly to its performance. Having a positive brand image cultivates credibility, retention, and improved revenues. In the past, businesses relied on rudimentary methods such as reviews and surveys which were manual and time-consuming, and often, inaccurate and biased. This study looks at how AI can streamline time-consuming processes and improve efficiency. It employs one type of AI to process graphical customer brand images such as logos, and another type to analyse customer sentiment in text form like reviews or social media comments. In the tests where use of AI was implemented, this technique outperformed older methods in both time and accuracy, confirming its usefulness in real-time brand sentiment analysis.
Fields of Study & Subjects
Sentiment Analysis and Opinion Mining
Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- International Journal for Research in Applied Science and Engineering Technology
- Volume
- 14
- Issue
- 2
- Pages
- 484–488
- Publication date
- 13 February 2026
- Language
- EN