A Study on Supply Chain Management among Medium and Large Scale Retailers in Coimbatore City

Supply Chain Management (SCM) plays a crucial role in improving operational efficiency and competitiveness in the retail sector. With increasing market competition and evolving consumer expectations, both medium and large-scale retailers must adopt effective supply chain strategies to ensure product availability, cost efficiency, and customer satisfaction. This study aims to analyze and compare supply chain management practices among medium and large-scale retailers in Coimbatore city. The research highlights differences in procurement systems, inventory management, technology adoption, supplier relationship management, and risk mitigation practices. The findings reveal that large-scale retailers adopt centralized and technology-driven SCM systems, while medium-scale retailers rely more on semi-automated or traditional practices. The study provides practical insights for strengthening supply chain performance and improving retail competitiveness.