A Study on Operational Challenges in 3PL from the Vendor’s Perspective and their Effect on Fulfilling Customer Needs

Third-Party Logistics (3PL) providers play a crucial role in modern supply chains by supporting transportation, warehousing, and order fulfilment activities. However, vendors face several operational challenges that affect their ability to meet customer expectations. This study examines the key operational challenges faced by 3PL vendors and analyses their impact on fulfilling customer needs. Primary data were collected from 150 respondents (75 vendors and 75 customers) in Coimbatore city using a structured questionnaire. Descriptive statistics and ranking analysis were employed for data interpretation. The findings reveal that delivery delays, lack of proper tracking systems, and high delivery charges are the major operational issues affecting customer satisfaction. The study concludes that improved technology adoption, workforce training, and infrastructure development are essential for enhancing service quality and customer fulfilment in the 3PL sector.