A Study on Vendor Challenges in the 4Party Logistics and their Impact on Customer Satisfaction

The increasing complexity of global supply chains has led to the adoption of Fourth-Party Logistics (4PL) systems, where a single integrator coordinates multiple logistics service providers. Although 4PL enhances operational efficiency and strategic control, vendors functioning within this framework encounter several structural and operational challenges. The present study examines the key challenges faced by vendors in 4PL environments and analyses their impact on customer satisfaction. A descriptive research design was adopted, and primary data were collected from 150 respondents using a structured questionnaire. Statistical techniques such as percentage analysis and chi-square testing were employed to evaluate the relationship between vendor challenges and customer satisfaction. The results indicate a significant association between coordination issues, technological integration problems, cost pressures, and customer satisfaction levels. The study emphasizes the importance of effective vendor management and digital integration in improving service quality within 4PL systems.