Comparative Study on Last-Mile Delivery Performance of E-Commerce Logistics Partners in Coimbatore

The rapid growth of e-commerce has increased the importance of efficient last-mile delivery in the logistics industry. Last-mile delivery refers to the final stage of the supply chain where goods are transported from a distribution center to the customer’s doorstep. This study focuses on a comparative analysis of the last-mile delivery performance of major e-commerce logistics partners operating in Coimbatore. The research evaluates delivery performance based on key factors such as delivery speed, customer satisfaction, and delivery accuracy. Primary data were collected from 100 respondents through questionnaires and analyzed using percentage analysis and ANOVA. The findings reveal differences in service quality among logistics partners. The study highlights the need for improved route optimization, real-time tracking, and better coordination to enhance delivery efficiency and customer satisfaction