An Investigation on Logistics Management Towards Malar Brand Rice at with Reference to Sivasakthi Modern Rice Mill, Kangayam

This study focuses on the logistics management practices involved in the distribution of Malar Brand Rice with special reference to Sivasakthi Modern Rice Mill. Logistics management plays a vital role in ensuring the efficient movement, storage and delivery of rice from the production unit to the final market. Effective logistics helps in reducing cost, improving delivery efficiency and maintaining product quality. The main objective of the study is to analyze the logistics operations such as transportation, warehousing, inventory management and distribution followed by the rice mill. The research also examines the challenges faced in logistics activities and the measures taken by the organization to ensure smooth supply chain operations. The study is based on both primary and secondary data. Primary data were collected through interaction with employees and management of the rice mill, while secondary data were gathered from company records and related sources. The findings of the study help in understanding the effectiveness of logistics management in improving operational efficiency and customer satisfaction. The study concludes that efficient logistics management is essential for maintaining timely distribution, minimizing operational costs, and strengthening the market position of the rice brand.