An Analytical Study on Customer Satisfaction Towards Online Grocery Platforms in Coimbatore City
Abstract
The rapid growth of digital technology has transformed the retail sector, especially the grocery market. Online grocery platforms provide convenience, time savings, and a wide range of products to customers. This study analyzes customer satisfaction towards online grocery platforms in Coimbatore city. The research focuses on factors such as product quality, delivery service, pricing, and ease of use of the applications. Primary data were collected through structured questionnaires from customers using online grocery platforms. The study found that convenience, quick delivery, and product availability are the major factors influencing customer satisfaction. The findings help online grocery companies improve their services and enhance customer experience.
Fields of Study & Subjects
Consumer Behavior and Marketing Influence
Customer Service Quality and Loyalty
Technology Adoption and User Behaviour
Publication details
- Journal / source
- International Journal for Research in Applied Science and Engineering Technology
- Volume
- 14
- Issue
- 3
- Pages
- 1555–1557
- Publication date
- 16 March 2026
- Language
- EN