Advertising Promotion in Artificial Intelligence-based Social Media

In the present perspective, excessive research and experimentation on artificial intelligence is in practice. At present, artificial intelligence is used in phases of the business and its supply chain to make consumers aware and increase their interest and engagement, so that the consumer brand is concerned about the product and the ads related to it are displayed. On popular social media platforms such as Facebook, Instagram, and YouTube, consumers see different types of products advertised every minute, and they purchase them for consumption. In this way, large, productive industries benefit, and companies associated with social media also benefit. In the present-day consumerist culture, this artificial intelligence is a boon that benefits producers in various ways. The study aims to explore multiple promotional strategies used by marketing professionals using social media and AI.