Do the Malayalam television panel discussion topics attract the viewers?
Abstract
This research paper investigates whether prime time panel discussions on television channels attract viewers in Kerala. The main objective of the study is to evaluate the topics chosen for these discussions and their appeal to the audience. A sample of viewers from various locations within the state participated in the data collection process. The study found that the majority of respondents watch prime time panel discussions to gain knowledge, and that these programs can influence their opinions and perceptions. Informative content was identified as the most preferred type of discussion among viewers. The findings also suggest that prime time panel discussions play a significant role in helping audiences clarify their doubts about current affairs.
Fields of Study & Subjects
Media Studies and Communication
Journalism and Media Studies
Media and Digital Communication
Publication details
- Journal / source
- International Journal of Advanced Mass Communication and Journalism
- Volume
- 7
- Issue
- 2
- Pages
- 67–69
- Publication date
- 1 February 2026
- Language
- EN