A comparative examination of the tennis premier league and other Indian sports leagues: Impact on popularity, viewership, and consumption patterns

International Journal of Physiology Nutrition and Physical Education 2026 Open access

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Authors: Shivam Singh, Bhuwan Chandra Kapri
DOI: 10.22271/journalofsport.2026.v11.i3a.3144
Cited by: 0
References: 11

Abstract

This research analyses trends in viewership, audience interest, and sponsorship influence in top Indian sports leagues such as the Tennis Premier League (TPL), Indian Premier League (IPL), Pro Kabaddi League (PKL), and Indian Super League (ISL). Adopting secondary data analysis and statistical methods such as One-Way ANOVA, correlation, and multiple regression, it concludes IPL to be the most viewed league, followed by PKL and ISL. Sponsorship expenditure is positively correlated (r = 0.72) with fan support, whereas internet engagement contributes to 46.2% of league popularity (p

Fields of Study & Subjects

Sports Gender and Society Sports Analytics and Performance Sociology History and Politics of Sport

Publication details

Journal / source
International Journal of Physiology Nutrition and Physical Education
Volume
11
Issue
3
Pages
01–06
Publication date
1 January 2026
Language
EN