A critical study on online shopping & consumer buying behavior with special reference to Bhagalpur city

The pervasive nature of information and technology has become the internet a preeminent platform for the dissemination of ideas and the uncomplicated acquisition of global knowledge. Online shopping, the acquisition of products and services over the internet, utilizes the extensive reach of the World Wide Web, enabling online shops to serve a varied clientele. Consumers may easily explore and get a diverse range of items from the convenience of their location. Throughout the years, e-commerce has seen significant expansion globally. This study endeavour seeks to investigate the motives for online buying, analyse the related dangers, examine customer attitudes, and estimate their satisfaction levels. A thorough survey was executed, using a self-designed questionnaire sent to 70 participants in Bhagalpur, adopting a random sample method that includes diverse age demographics, such as students, professionals, entrepreneurs, and homemakers, among others. The gathered data was analysed and interpreted using statistical methodologies, graphs, and charts. The study's results highlight that the accessibility of the internet and the comfort of online purchasing have prompted the residents of Bhagalpur to progressively adopt this digital retail trend.