A feeling for the facts: intuitive epistemic identity predicts a non-consensus interpretation of a misleading clean energy meme
Abstract
The purpose of this study is to show how intuitive epistemic beliefs and intuitive epistemic social identity contribute to misperceptions about science. Using a misleading clean energy meme for context, online survey results (U.S. only, N = 192) show that intuitive epistemic beliefs are negatively associated with interpreting the meme in a way that aligns with scientific consensus. This study also shows that social identity contributes to the misinterpretation. Results affirm the importance of science communication that resonates with people who trust their intuition.
Fields of Study & Subjects
Climate Change Communication and Perception
Educational Strategies and Epistemologies
Misinformation and Its Impacts
Publication details
- Journal / source
- Journal of Science Communication
- Volume
- 25
- Issue
- 1
- Publication date
- 9 February 2026
- Language
- EN