The Transformation of Political Media Rhetoric in Great Britain

The evolution of political media in Great Britain from the 1940s to our time is considered by the authors as three main stages: the era of monologue (1940s-1970s), the period of mediatization and dialogization (1980-2009), and the modern era of algorithmization and digital fragmentation (2010-present). Each stage is analyzed for changes at the lexical, syntactic, stylistic, and pragmatic levels. The methodological framework comprises corpus linguistics, critical discourse analysis, and computational linguistics, utilizing materials from the Lancaster Corpus, Hansard, and BBC transcripts. The results demonstrate that political language has transformed from complex literary forms (W. Churchill) to simplified, dialogic, and emotionally charged formats (T. Blair, B. Johnson, K. Starmer). Key changes include a reduction in sentence length, an increased use of the pronoun “you,” a move away from archaisms towards colloquial vocabulary, and a predominance of imperatives and ellipsis. Particular attention is paid to the phenomenon of the “algorithmic idiolect” - a new system of linguistic means optimized for machine recognition and content virality. The research highlights the influence of technological platforms and their algorithms on the formation of political discourse, as well as the shift from ideologically charged communication to personalized and emotional interaction.