A SYSTEMIC APPROACH TO MANAGING POLYCENTRIC CULTURAL AND TOURIST ROUTES

National cultural and tourist routes, such as the Golden Ring of Russia, demonstrate a pronounced spatial and seasonal imbalance in demand, which leads to an overload of infrastructure, degradation of cultural heritage and inefficient use of resources in conditions of decentralized management. The aim of this article is to develop and formalize an integrated conceptual model designed to solve systemic management problems which are common among complex, polycentric cultural and tourist route networks. The model aims to ensure dynamic optimization of resource allocation in temporal and spatial dimensions and increase economic efficiency, operational sustainability and socio-­ecological sustainability of network cultural destinations. The methodological basis of the research is an analytical synthesis of systems theory, tourism economics, and operations research to develop a cyclical management system. The proposed structure integrates modules for data aggregation, hierarchical synthesis of key performance indicators, hybrid SARIMA-machine learning forecasting, and multi-node, multi-­period resource optimization. The research result consists of developed four-module management system that provides continuous monitoring, forecasting and dynamic resource allocation to optimize economic, operational and socio-­environmental indicators within the cultural destination network. The proposed system lays the basis for data-driven strategic planning and sustainable resource management.