GENDER FACTOR IN THE STRUCTURE OF THE GLOBAL TOURISM MARKET

The article is devoted to a comprehensive analysis of the gender component in the field of international tourism as a significant economic phenomenon. The relevance of the article is due to the growing influence of socio-­demographic factors on the formation of global tourist demand and the need to take them into account when developing strategies for the development of the industry. The purpose of the article is to identify and systematize economically significant gender differences in consumer behavior, decision-­making and risk perception in the international tourism market, as well as to assess their impact on the effectiveness of management models in this industry. The methodological basis of the research is based on methods of comparative and structural analysis, as well as a synthesis of theoretical principles of labor economics, behavioral economics and tourism management. In the course of the study, key vectors of differentiation of tourist preferences in the gender context were identified, the features of the formation of a tourist product were analyzed, taking into account gender specifics, and the consequences of gender asymmetry in the personnel of the management of the tourism industry were assessed. The results obtained indicate that the gender factor is a significant determinant of the economic indicators of the tourism business. Taking into account the revealed patterns makes it possible to increase the accuracy of marketing positioning, optimize risk management and ultimately strengthen the competitiveness of tourism enterprises and destinations in the international arena.