Impact of circular economy on a sustainable futuredocumenting the product design process of handmade papers in Pune

Aim: This study documents the rich history, production process, and contemporary interventions of the Pune Handmade Paper Institute, while recording its role in promoting sustainable product design within a circular-economy model. Methodology:Aqualitative research method was followed, involving semi-structured interviews with 10 artisans and two managers at the institute. Data was analysed using the grounded theory method to understand the environmental, economic, and social impacts of handmade paper production. Results: This study finds that handmade paper production in Pune utilises cotton textile waste and traditional techniques, thereby reducing CO2 emissions. Despite challenges such as obsolete machinery, technical failures, and financial neglect leading to a temporary shutdown in 2019, the institute was revived through private intervention. Innovations in product design and marketing strategies have contributed to the industry's resurgence. Interpretation: The study undermines the importance of handmade paper as a sustainable alternative to wood-based industrial paper. By integrating traditional craftsmanship with modern design approaches, the industry is a testament to a successful circular economy model. Reviving such heritage crafts not only preserves cultural legacy but also addresses alarming environmental concerns, emphasizing the need for sustainable production practices in the future. Key words:Circular economy, Environment-friendly, Handmade paper, Sustainable development goals