Unlocking Strategic Renewal Supply Chain Options for the Malaysian Automotives Sector

Abstract The automotive sector in Malaysia has encountered a multitude of challenges, ranging from shifting consumer sentiments to stringent regulatory frameworks and limited market access. These obstacles have significantly impeded the sector’s sustainability, resilience, and growth potential. To address these pressing issues, this study presents a roadmap for the Malaysian automotive sector, by utilising the SWOT-QSPM to evaluate various strategic options along the automotive supply chain. The analysis highlights several key findings in the automotive sector. Notably, the industry benefits from a well-established supply chain network, while opportunities lie in the growing demand for electric and hybrid vehicles. However, stringent emissions regulations and evolving consumer preferences present significant challenges to traditional manufacturing practices. To navigate these challenges and capitalise on opportunities, embracing diversity and adopting competitive strategies are crucial. Moreover, prioritising technological advancements to enhance production efficiency emerges as a key strategy for success in the evolving automotive landscape.