mpact of digital solutions on food waste diversion: Promoting sustainable practices and moderating role of attitudes among consumers

This study examined the influence of digital solutions on food waste diversion behavior, while considering the moderating role of consumer attitudes towards food waste in Saudi Arabia. A quantitative research design was employed, and data were collected from 256 respondents using a structured questionnaire through a convenience sampling approach. The findings revealed that digital solutions, such as mobile applications, smart tracking tools, and awareness platforms, significantly and positively impacted food waste diversion behavior. Furthermore, consumer attitudes were found to moderate this relationship, indicating that individuals with stronger pro-sustainability views experienced greater benefits from digital interventions. These results suggested that technology-driven initiatives became more effective when combined with favorable consumer attitudes, supporting previous arguments that consumer awareness is a key factor in waste management (Abu-Bakar & Almutairi, 2024). By providing empirical evidence from Saudi Arabia, this study addressed a notable research gap in food waste management and digital innovation literature (Moufakkir & Auzun, 2024). The findings offered practical implications for policymakers and businesses aiming to integrate digital technologies with consumer-focused campaigns to promote sustainable food consumption practices.