THE ROLE OF KNOWLEDGE MANAGEMENT IN ORGANIZATIONS: A COMPARATIVE ANALYSIS BETWEEN DEMING'S DEEP KNOWLEDGE SYSTEM AND ISO 30401:2018

Knowledge management is essential for organizations in the operational environment.Thus, this study presents a comparative analysis between two knowledge management systems, the Deep Knowledge System of quality guru William Edwards Deming and the ISO 30401:2018 standard.This research consists of a literature review on the topic to collect evidence for the comparative analysis.The objective was to identify convergences and opportunities for integration between these systems.The main results reveal a strong convergence of principles, such as committed leadership, continuous learning, and a culture of knowledge sharing.The integration of these systems can provide a holistic and effective approach to knowledge management, aligned with continuous improvement and innovation.This study contributes practical insights for organizations seeking to improve knowledge management.