Integrating Full-Stack Marketing Competence into Technical Organizations: A Longitudinal Study on Capability Development and Cultural Adaptation at Techsila LLC

2026 Preprint Open access

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Authors: Naveed Murtaza
DOI: 10.22541/au.176790903.38770606/v1
Cited by: 0

Abstract

Naveed MurtazaIndependent Digital Communication Researcher and Digital MarketerProvides Digital Marketing Consultancy for Agencies and Brands Across UAE, USA, UK, Canada, Qatar and PakistanAbstractThis comprehensive longitudinal qualitative research i

Fields of Study & Subjects

Organizational and Employee Performance Socioeconomic Development in MENA Organizational Leadership and Management Strategies

Publication details

Publication date
8 January 2026
Document type
Preprint