“Did the Transaction Validate Your Paradigm of Consumerism?”:
Fields of Study & Subjects
Consumer behavior in food and health
Consumer Behavior in Brand Consumption and Identification
European and International Contract Law
Publication details
- Journal / source
- Liverpool University Press eBooks
- Pages
- 89–112
- Publication date
- 30 January 2026
- Language
- EN
- Document type
- Book chapter