Standardizing Consumer Identity

Berghahn Books 2026 Book chapter

View at publisher
DOI: 10.2307/jj.38271383.10
Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer behavior in food and health Cultural Identity and Representation

Publication details

Journal / source
Berghahn Books
Pages
172–230
Publication date
28 January 2026
Document type
Book chapter