CONTROL TOWER AND PROACTIVE MANAGEMENT IN TRANSPORTATION COMPANIES: IMPACTS ON RESILIENCE AND OPERATIONAL PERFORMANCE

The increasing complexity of supply chains has increased the need for organizational mechanisms capable of sustaining coordination and performance in logistics environments characterized by high variability. In this context, the Supply Chain Control Tower has often been associated with informational integration and real-time monitoring, although its organizational nature remains conceptually fragmented in the literature. The present study develops a conceptual model that positions the Control Tower as a structuring organizational capability, articulating informational processing, adaptive resource mobilization and operational performance support. The framework integrates Information Processing Theory, Resource-Based View and the dynamic capabilities approach to structure relational chaining between Control Tower, logistics visibility, responsiveness and organizational resilience. It is argued that the expansion of informational capacity, when incorporated into decision-making routines and interfunctional coordination mechanisms, strengthens structured adaptation and contributes to the preservation of performance under adverse conditions. By proposing theoretical integration between organizational digitalization and adaptive capabilities, the study broadens the understanding of the strategic role of informational architecture in the proactive management of transport operations and offers a conceptual basis for future investigations in the field of digital logistics.