Synergy of accounting, analysis and regulation of organizational and economic relations in the field of distance trading

The article considers and analyzes the transformation of the essence of distance selling in modern economic conditions, including identifying a set of factors that determine the positive dynamics of its development. The main directions of adaptation of the experience of distance selling development in relation to the domestic market are determined. The features of trade and technological processes and the material and technical base of distance selling are studied, focusing on those elements that have a decisive influence on the formation of socio-economic efficiency, with the aim of subsequent development of indicators of the quality of trade services by distance selling organizations; identifying the structural features of the costs of distance selling organizations and proposing a procedure for regulating the socio-economic efficiency of distance selling. Practical recommendations for the implementation of regulation of socio-economic efficiency in distance selling are formulated. The scientific novelty of the study lies in the clarification, substantiation and development of theoretical and methodological provisions that allow identifying and reasonably disclosing the content of the main directions of increasing the effectiveness of the functioning of remote trading organizations, based on the decomposition of business processes and the identification of individual key business processes that determine the increase in socio-economic efficiency.