Demand Changes and Cultivation Paths for High-Quality New Financial and Accounting Talents in the Era of Digital Intelligence

Cultivating new financial and accounting talents who are both adaptable to the development and changes in the digital and intelligent era and contribute to the development of the Guangdong-Hong Kong-Macao Greater Bay Area has become an important issue in the reform of higher education. This study conducts an in-depth analysis of the economic development trends and changes in demand for financial and accounting talents in the digital and intelligent era and the Guangdong-Hong Kong-Macao Greater Bay Area from the perspectives of industrial chain, job chain, technology chain, business chain, quality chain, and innovation chain. We establish specialized, digital, intelligent, and internationally oriented high-quality pathways for cultivating new financial and accounting talents. Furthermore, we propose a six-in-one educational practice model encompassing "job-oriented, course-centered, competition-driven, certificate-based, innovation-enhanced, and ideologically-led", aiming to provide theoretical support and practical references for universities to enhance the quality of financial and accounting talents.