A Study of Empathy- Based Communication of Jingdezhen Ceramic Culture on International Social Media Platforms

Empathy, originating from psychology, has been introduced into the field of journalism and communication in recent years, offering a new perspective for studying cultural communication activities. This paper explores the empathy-based communication of Jingdezhen ceramic culture on international social media platforms-YouTube, aiming to enhance the international influence of Jingdezhen ceramic culture and contribute to the construction of a positive international image of Jingdezhen. The study analyzes the current situation and existing problems of Jingdezhen ceramic culture communication on international social media, investigates the content and representation of empathy-based communication, and proposes optimization strategies based on empathy theory. The findings suggest that international social media platforms and Jingdezhen ceramic culture have a mutually beneficial relationship in empathy-based communication. Effective strategies should be adopted to optimize empathy-based communication of Jingdezhen ceramic culture on international social media.