Communication Analysis of Tech Giant's New EV Popularity from the Perspective of Aristotle's Persuasion Model

In recent years, the major product launch of a new energy vehicle by a leading technology company has attracted widespread attention. This paper reveals how this product achieves widespread product communication through the use of Aristotle's persuasion model: ethos, pathos, and logos. By analyzing the influence of its founder, the logic of its slogan, and the emotional resonance triggered by its branding, the study finds that the popularity of the product is a result of a "technē" of persuasion that effectively steers the audience's judgement. The paper concludes that a comprehensive use of diverse communication strategies is essential for successful product promotion in the modern market.