A Study on the Behavioural Intentions of Hong Kong Pet Owners using Chatbots for Veterinary Consultation

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Authors: Wing Ying Mo, Yip Wai Shan
Cited by: 0
References: 36

Abstract

This Research investigate Hong Kong pet owners’ behavioural intentions for veterinary consultations with the AI chatbot. It conducts in-depth research on perceived accuracy, perceived completeness, perceived ease of use, perceived convenience and trust, how to affect the behavioural intention to use. This study will use triangulation analysis to collect data, design a research structure diagram, and collect data for analysis through questionnaires. Using SPSS to analysis the data, there is a moderate to high positive correlation, with perceived ease of use and perceived convenience corresponding to the highest and lowest, and there is also a significant impact between variables. It is recommended that strengthen behavioural intentions to use like having user friendly system and updating the information daily. In the future research, it is recommended to increase research factors such as risk and reputation.

Fields of Study & Subjects

Technology Adoption and User Behaviour AI in Service Interactions Health Technology Consumer Behavior

Publication details

Journal / source
European Journal of Business Management and Research
Volume
11
Issue
1
Pages
99–106
Publication date
22 February 2026
Language
EN