A Study on the Behavioural Intentions of Hong Kong Pet Owners using Chatbots for Veterinary Consultation
Abstract
This Research investigate Hong Kong pet owners’ behavioural intentions for veterinary consultations with the AI chatbot. It conducts in-depth research on perceived accuracy, perceived completeness, perceived ease of use, perceived convenience and trust, how to affect the behavioural intention to use. This study will use triangulation analysis to collect data, design a research structure diagram, and collect data for analysis through questionnaires. Using SPSS to analysis the data, there is a moderate to high positive correlation, with perceived ease of use and perceived convenience corresponding to the highest and lowest, and there is also a significant impact between variables. It is recommended that strengthen behavioural intentions to use like having user friendly system and updating the information daily. In the future research, it is recommended to increase research factors such as risk and reputation.
Fields of Study & Subjects
Technology Adoption and User Behaviour
AI in Service Interactions
Health
Technology
Consumer Behavior
Publication details
- Journal / source
- European Journal of Business Management and Research
- Volume
- 11
- Issue
- 1
- Pages
- 99–106
- Publication date
- 22 February 2026
- Language
- EN