Utilization of Social Media in the Dissemination of Arabic Language Knowledge: A Case Study of Instagram Account @taalum.id

This study aims to describe the utilization of social media, particularly Instagram, in disseminating Arabic language knowledge through the @taallum.id account, as well as to analyze the content strategies employed to attract followers’ interest and enhance their understanding of the Arabic language. The study adopts a qualitative approach with a case study design. Data were collected through observation, audience engagement analysis, interviews using purposive sampling techniques, and documentation of four main content categories representing key aspects of Arabic language learning, namely mufrodat (vocabulary), nahwu (grammar), reading skills, and daily expressions. Data analysis was carried out through the processes of reduction, presentation, and conclusion drawing. The findings reveal that Instagram is utilized as a medium for disseminating Arabic language knowledge through the use of short educational videos with engaging visuals, accompanied by Arabic text and its translation. The main strategies employed by the @taallum.id account include the use of thematic hashtags, interactive captions, and calls to action that motivate the audience to participate actively. The interviews with participants confirmed that the content was regarded as educational, engaging, and motivating for learning, particularly through a visual and contextual approach. Thus, the account serves as an effective alternative medium that supports the digital dissemination and learning of the Arabic language while demonstrating the integration between language literacy and media literacy in the information technology era.