The e-commerce and e-consulting as modern forms of commercial activity: legal regulation

The legal regulation of e-commerce and e-consulting as modern forms of commercial activity is considered. Rapid technological and innovative development has become a prerequisite for the intensive increase in the processes of informatization of all spheres of the national economy. The formation of an information society has led to the emergence of information and communication technologies to a new level, which allows solving complex economic problems both for individual commercial structures and on a national scale. At the same time, a significant part of the economy and business are becoming electronic and moving into the global environment of the Internet. Thus, one of the means of implementing and supporting informatization processes in the economic environment is e-commerce, which allows for the most effective implementation of commercial transactions, as well as promptly responding to changes in the market of goods and services, expanding the spheres of influence of commercial entities and strengthening their competitive advantages. In turn, an important tool for the development of modern business is e-consulting. The variety of problems that arise during the implementation of economic activities necessitates the involvement of an outside (disinterested) person with appropriate professional skills and knowledge, a consultant, in their solution. However, despite the growing role of e-commerce and e-consulting as modern forms of commercial activity in Ukraine, their legal regulation remains insufficient. In particular, the current legislation of Ukraine, which provides legal regulation of e-commerce and e-consulting as modern forms of commercial activity, needs to be improved, primarily by supplementing it with a special legislative act on e-consulting, as well as eliminating legislative gaps and harmonizing legislative conflicts in terms of regulating e-commerce. In addition, there is an obvious need for further harmonization of the national legislation of Ukraine with the law of the European Union. This will allow improving the economic and legal regulation of trade activities, as well as introducing a unified approach to state regulation of social relations arising in the sphere of trade activities using electronic information and communication technologies.