The Theoretical Model of the Quota Marketing Concept

The article examines the theoretical model of quota marketing as an innovative tool for crisis management of production in conditions of economic imbalances and overproduction crises. The necessity of integrating de-mand forecasting, marketing analysis, and regulatory measures of the state and sectoral structures is substan-tiated to align production volumes with the actual and potential market capacity. The main principles of the con-cept are presented (scientific justification, preventive regulation, flexibility and adaptability, socio-economic orientation, integration of marketing and administrative instruments, transparency and cooperation among par-ticipants), and the multi-level implementation tools at macro, meso, and micro levels are highlighted. The mechanisms of implementation, including the information-analytical, predictive, regulatory, monitoring, and institutional blocks, are described. It is shown that the implementation of quota marketing ensures economic stabilization, social sustainability, institutional coordination, ecological efficiency, and innovation development. The concept provides a foundation for sustainable development of entrepreneurial structures, prevention of overproduction crises, and strategic planning at national and sectoral levels.