The Impact of Trust, Product Diversity, Perceived Value, and Lifestyle on Repurchase Intention Through Customer Satisfaction as a Mediating Variable

The purpose of this research is to examine and elaborate on the extent of the impact of the variables Trust, Product Diversity, Perceived Value, and Lifestyle on Repurchase Intention through Customer Satisfaction. The population studied was the Consumers of Simple Distro Pemalang, using a research sample of 100 respondents selected through purposive sampling and accidental sampling methods. Information was obtained through observation, completing questionnaires using Google Forms, and relevant literature studies. Data analysis used IBM SPSS Statistics 26 with various statistical tests, such as instrument validity and reliability testing, classical assumption tests, multiple linear regression analysis, coefficient of determination (R2), t-test, path analysis, and the Sobel test analyzed with a Sobel test calculator. The research results found a significant direct partial impact: the Trust variable showed an influence on Repurchase Intention, Product Diversity showed an influence on Repurchase Intention, Perceived Value showed an influence on Repurchase Intention, Lifestyle showed an influence on Repurchase Intention, Customer Satisfaction mediated the influence of Trust on Repurchase Intention, Customer Satisfaction mediated the influence of Product Diversity on Repurchase Intention, Customer Satisfaction mediated the influence of Perceived Value on Repurchase Intention, Customer Satisfaction mediated the influence of Lifestyle on Repurchase Intention, and Customer Satisfaction showed an influence on Repurchase Intention.