Implementation of Islamic Entrepreneurship Characteristics on The Resilience and Growth of MSMEs in The Modern Era

Micro, Small, and Medium Enterprises (MSMEs) play a central role in the Indonesian economy. Furthermore, even in the modern era of digitalization, globalization, and rapidly changing markets, MSMEs face challenges in resilience and growth. This study aims to examine how Islamic entrepreneurial traits such as honesty (shiddiq), trustworthiness (amanah), fathanah (intelligence/innovation), and tabligh (communication and delivery of values) are implemented in MSMEs activities and their impact on business resilience and growth. The research method used is library research.. This research encourages MSMEs actors and policymakers to pay greater attention to the integration of Islamic values ​​into their business models and development strategies. The results indicate that the application of Islamic business principles supports the resilience and growth of MSMEs in the contemporary era.