¿A quién le hablas? La clave para conocer a tus clientes en el marketing digital

AZCATL 2026 Open access

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Authors: Abraham Guzman Garnica, División de Ciencias Básicas e Ingeniería, Universidad Autónoma Metropolina, Unidad Azcapotzlco., Kristell Alejandra Pavana López, Luis Ángel Meza Zárate
DOI: 10.24275/azc2026e1003
Cited by: 0

Abstract

This article outlines the relationship between digital marketing and the role of social media as a commercial strategy, hence the importance of proper market segmentation. Therefore, we present a comparative analysis of the ten digital platforms focused on market segmentation with the greatest presence in the digital world. This allows us to evaluate the advantages and disadvantages of each. This will serve as a support for achieving greater effectiveness in commercial campaigns, optimizing resources.

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

Publication details

Journal / source
AZCATL
Volume
04
Issue
06
Pages
19–27
Publication date
6 March 2026
Language
EN