Identification and Description of Changes in the Production Strategies of Automotive Companies in the Context of Internationalization

Abstract One of the most important processes in the modern global economy is the internationalization and globalization of economic activity. Adopting an internationalization strategy means, among other things, that a company must acquire the ability to use globally dispersed factors of production. Various production strategies play an important role in the process of formulating a general internationalization strategy. The aim of this article is to identify the most important production strategies used by companies in the automotive sector from the point of view of the internationalization process. Research has shown that the most important strategies are: diversification and specialization, product standardization strategy, strategies based on time advantage, and strategies towards suppliers. The article uses mixed research methods. The starting point was literature studies. The research proper was conducted using a qualitative approach. The core consisted of case studies supported by data from secondary sources. The article shows how firms pursue growth through sectoral or product diversification. It explains horizontal and vertical unification as key strategies shaping product development. It also examines efficiency tools: just-in-time , lean production , TQM, and kaizen and notes the industry’s evolution from classic mass production toward increasingly widespread modular assembly.