The Effect of Price and Product Quality On Purchase Decisions For Imported Used Clothing
Abstract
This study aims to determine the effect of price and product quality on purchasing decisions on imported used clothing in Sampit City. This study used purposive sampling technique. Respondents of this study amounted to 120 people. The analysis technique used in this research is multiple linear regression analysis using SPSS sofware version 22. The test results for the Price variable (X1) are equal to 0.008
Fields of Study & Subjects
Consumer Behavior and Marketing Influence
Consumer Market Behavior and Pricing
Consumer Retail Behavior Studies
Publication details
- Journal / source
- Riwayat Educational Journal of History and Humanities
- Volume
- 9
- Issue
- 1
- Pages
- 1326–1340
- Publication date
- 31 January 2026