Book Review: ASE Publishing House Book launch Ecolonomy

A Plea for Ecolonomy is an admirable book on science in general and economic science in particular.The authors undertake a process of dematerialisation in order to make room for a certain degree of spiritualisation.Worth noting is the authors' approach of transitioning from the power of words to that of feelings and profound emotional experiences.The entire duel of reflections between the two eminent economists represents a search for balance in their messages -messages that must be concise, purposeful, rich in wisdom, and capable of refreshing the spirit.The book advocates for Ecolonomy as a systemic teaching on the health of all living systems -encompassing social, economic, and spiritual life -within conditions of uncertainty and limitation.From its pages emerges the authors' concern for cultivating an "orchard" where the Tree of Life, the Tree of Knowledge, the Tree of Environmental Purity, and the Tree of Economic Rationality all grow and bear fruit.Without disregarding traditional economic fetishes, the authors deconstruct and reconstruct, analyse and draw conclusions, pose questions, and provide answers.They express doubts about certain matters while firmly believing in others.A particularly emblematic aspect is their argument regarding the need to revise the set of criteria and indicators used by economists (e.g., GDP vs. the Aggregated Index of Human Contentment).The two economists clarify and recontextualise the dualities of economic rationality (objectivity, subjectivism, marginalism), introducing one of the most recent laws shaping