SUSTAINABLE DEVELOPMENT MANAGEMENT FROM THE PERSPECTIVE OF ORGANIZATIONAL CULTURE

This study represents a theoretical investigation of several scientific points of view that, in our view, converge towards validating the premise underlying the present approach. This highlights the fact that the role of the sustainable development manager is crucial for any entity- be it economic or non-profit – that wishes to develop by assuming, on the one hand, the concepts of corporate social responsibility and, on the other, the demands of the new public management. At the same time, promoting a leadership of global responsibility, sustainable development management ultimately leads to a change in organizational culture in the sense of accepting, at the level of all layers of an enterprise, the final assessment of performance through the filter of sustainability. In addition, given the current situation in the Romanian socio-economic and ethical space, we consider that applying the conclusion of this analysis in our country represents an action of urgent necessity.