Syntactic Features of English-Language Academic Podcast Episode Descriptions

In the context of the digitalization of modern communication, podcasting is becoming one of the leading channels for disseminating academic knowledge. A key element in promoting this media product is the brief episode description – a text performing a dual function: providing concise information about the content and exerting a persuasive influence on the potential listener. The syntactic organization of such texts plays a decisive role in realizing the author’s intent and establishing a dialogue with the audience. The aim of this study is to identify, systematize, and functionally analyze the syntactic features of English-language descriptions for academic podcasts, as well as to determine their pragmatic potential. The empirical material of the research comprises 40 synopsis texts from high-rated podcasts (20 American and 20 British), selected based on 2024–2025 rankings. The methodology is comprehensive, integrating methods of purposive and continuous sampling, structural-syntagmatic and functional-pragmatic analysis, as well as comparative methods and quantitative data analysis to identify dominant models. The research revealed a set of specific syntactic constructions ensuring the expressiveness and informational density of texts describing episode content. These include enumeration, repetition, contrast, as well as interrogative, exclamatory, and parenthetical constructions (commentary). Quantitative analysis demonstrated that enumeration, repetition, and contrast are the most frequent devices in both varieties of English, indicating the universality of these strategies. Enumeration creates an effect of broad topic coverage and expertise, whereas repetition strengthens addressability and emphasizes key ideas. Contrast is employed to dramatize issues and highlight content uniqueness. The author argues that podcast description syntax not only structures information but serves as a tool of professional marketing communication, simulating spontaneous conversational speech and fostering intimization. The theoretical and practical significance of these results lies in their applicability for optimizing the annotation of scientific and educational texts to enhance their persuasive impact on the audience.