Innovation and Productivity in Mses: Impacts of Sebrae's Ali Program

Objective: The objective of this study is to investigate the impacts of SEBRAE's ALI Productivity program on micro and small enterprises (MSEs), aiming to analyze the relationship between problems, solutions, and indicators of productivity and innovation. Theoretical Framework: In this topic, the productivity indicator and the Innovation Radar are highlighted as the central diagnostic tool for assessing business maturity across six dimensions, providing a solid foundation for understanding the investigation context. Method: The adopted methodology comprises a quantitative analysis of secondary data from 139 companies participating in the program. Data collection was conducted through the SEBRAE system, using indicators such as productivity and innovation maturity. Results and Discussion: The results obtained revealed an average productivity increase of 47%, which was more pronounced in small enterprises (63%) and in the industrial sector (82%). The discussion contextualizes these gains in relation to managerial maturity and the implemented solutions. Research Implications: The practical implications provide insights for improving support policies for MSEs, influencing the work of innovation agents and the design of business training programs. Originality/Value: This study contributes to the literature by offering quantitative evidence of the effectiveness of a structured innovation methodology for Brazilian MSEs, highlighting the importance of customization by company size and sector.