ISTRAŽIVANJE SPOSOBNOSTI VEŠTAČKE INTELIGENCIJE DA GENERIŠE PREDLOG DIZAJNA AMBALAŽE UZIMAJUĆI U OBZIR UKUS PROIZVODA
Abstract
This paper describes artificial intelligence technology, both in general terms and through its use in the graphic industry and packaging design. In the practical part, solutions for packaging were generated, connecting the sense of sight with the sense of taste. For each taste, four levels of intensity were created, with each level having three images. These images were later presented to users in a survey conducted in order to assess to what extent artificial intelligence is capable of creating designs considering visual representation of different taste intensities.
Fields of Study & Subjects
Consumer Packaging Perceptions and Trends
Graphic Design and Typography
Multisensory perception and integration
Publication details
- Journal / source
- Zbornik radova Fakulteta tehničkih nauka u Novom Sadu
- Volume
- 40
- Issue
- 08
- Pages
- 663–666
- Publication date
- 2 January 2026