ANALIZA ONLAJN KOMUNIKACIJE BRENDOVA POZNATIH LIČNOSTI

Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 2026 Open access

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Authors: Maša Milić
DOI: 10.24867/31gi09milic
Cited by: 0

Abstract

The paper analyzes the online communication of brands owned by celebrities and their impact on brand success. Various promotion strategies are presented, and the success of each promotional approach is discussed.

Fields of Study & Subjects

Attention Economy in Education and Business Nostalgia and Consumer Behavior Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Zbornik radova Fakulteta tehničkih nauka u Novom Sadu
Volume
40
Issue
08
Pages
718–721
Publication date
2 January 2026