MARKETING SADRŽAJA U PROMOCIJI DOGAĐAJA „ANATOMIJA USPEHA 2024“
Abstract
This research aims to contribute to a better understanding of the role of content marketing in the promotion and organization of events, focusing on the ''Anatomy of Success 2024'' conference. The study provides insights into how digital marketing strategies can enhance event visibility and engagement.
Fields of Study & Subjects
Conferences and Exhibitions Management
Sport and Mega-Event Impacts
Regional Development and Management Studies
Publication details
- Journal / source
- Zbornik radova Fakulteta tehničkih nauka u Novom Sadu
- Volume
- 40
- Issue
- 08
- Pages
- 754–757
- Publication date
- 2 January 2026