ANALIZA UTICAJA BOJE NA IZBOR PROIZVODA ORGANSKE KOZMETIKE PRI ONLINE KUPOVINI
Abstract
This study explores the impact of colour on users in the realm of online sales of organic cosmetics. The objective of the research is to identify the most effective colours that capture attention and drive engagement and purchasing behaviour for organic cosmetic products. Participants' attention and focus were assessed through the use of eye-tracking technology while they observed products displayed in various colours on screens. Complementary methodological tools, including surveys and verbal feedback, were employed to gain a comprehensive insight into the influence of colour on consumer behaviour.
Fields of Study & Subjects
Color perception and design
Multisensory perception and integration
Consumer Packaging Perceptions and Trends
Publication details
- Journal / source
- Zbornik radova Fakulteta tehničkih nauka u Novom Sadu
- Volume
- 40
- Issue
- 10
- Pages
- 1081–1084
- Publication date
- 2 January 2026