Развој бренда Élevé кроз креативни маркетинг садржај

Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 2026 Open access

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Authors: Milica Gojković
DOI: 10.24867/34gi23gojkovic
Cited by: 0
References: 1

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Abstract

This paper deals with brand development through creative content on social networks. It covers the topics of online content and brand building, as well as defining goals and target groups. This paper analyzes the current content and makes suggestions for new activities in the future.

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Literature Culture and Aesthetics

Publication details

Journal / source
Zbornik radova Fakulteta tehničkih nauka u Novom Sadu
Volume
41
Issue
03
Pages
436–439
Publication date
16 March 2026
Language
SR