Building Competence and Confidence Through Experiential Learning: A Case Study of the Bengal Triathlon

This descriptive case study examines the perceived effectiveness of the Bengal Triathlon, an experiential learning (EL) activity integrated into a sport management course at Idaho State University. Drawing on student reflections over three years, the study highlights how this experience enhanced students’ confidence and skills in planning and managing sport events, particularly in high-pressure areas such as risk management, event logistics, and customer service. Despite participation being a course requirement, a noticeable shift in student attitudes was observed. Students moved from seeing the event as a mandatory task to taking full ownership, driven by increased motivation and enjoyment. This case study also highlights the social learning elements embedded in the event, where students engaged with peers, mentors, and instructors, facilitating both individual and collective learning (Bandura, 1977; 1997). For some, the event reaffirmed their career choice. While much research to date focuses on standalone internships, this study addresses the gap regarding EL embedded within traditional coursework. Overall, the Bengal Triathlon served as an effective model for preparing sport management students to meet industry demands through active, applied learning. The findings underscore the effectiveness of EL in fostering professional growth, helping students clarify career goals, and enhancing key competencies such as leadership, communication, and decision-making. These attributes are all essential for success in the competitive sport management field.