Almeida, L. (2023). Turismo criativo: Teoria e pratica. São Paulo: Editora Senac. ISBN 9788539638727

Creative tourism is conceptualised as a theoretical‐practical construct of significant relevance at the intersection of creativity, sustainability,and economic development, with profound implications for the tourism sector. This critical analysis revisits its epistemological foundations and empirical applicability, emphasising its role in cultural valorisation, social inclusion and territorial requalification. Through an examination of international case studies, the research elucidates how co‐creation between visitors and host communities can foster meaningful experiences and catalyse economic diversification. Methodologically, an interdisciplinary approach is adopted, integrating insights from the creative economy, cultural management,and contemporary theories of sustainable tourism. The findings highlight that creative tourism enhances the systemic resilience of destinations, driving innovation and deepening community engagement. However, challenges such as infrastructural deficiencies and cultural barriers still require mitigation strategies. It is concluded that strengthening this approach requires robust public policies and intersectoral synergies, ensuring a dynamic balance between economic growth and heritage preservation.