Digital Empowerment for Optimizing Consumer Experience in Small Street-Side Retail Stores

Due to the lack of resources of "congenital deficiency, acquired fatigue", small street-side retail stores restrict the improvement of consumer experience and affect their survival and development. To this end, we can optimize the consumption experience of small stores through digital means. In terms of specific strategies, we can optimize the shopping process to enhance convenience, build personalized services to enhance the sense of belonging, introduce interactive technology to enrich the experience dimension, and carry out refined community operations to enhance user stickiness. Practice shows that digital empowerment can effectively help small stores break through physical and resource constraints, realize the transformation from "trading place" to "experience connection point", and provide a feasible direction for the innovation and upgrading of small store economy.