Sacralised Consumption and Value Co-Creation - Primary Qualitative Data: Individual Participant Responses

Ethical Clearance: #2018FBREC602 The dataset includes unedited participant responses, which stem from their voluntary participation in a non-mandatory semi-structured interview questionnaire that formed part of an ethically sanctioned research project about South African cultural co-value creation. The study examines Zulu and Xhosa practitioners who identify as Nguni to determine their approaches for merging contemporary consumer goods with their indigenous healing practices which creates innovative social, cultural and symbolic value for participants. The research data consists of unaltered, complete participant responses which were recorded through a standardised interview protocol that maintained research integrity and enabled participants to provide detailed responses. The researcher obtained written responses which the researcher transcribed manually to create the primary qualitative evidence before beginning the thematic analysis. The researcher received ethical approval through institutional review procedures, which followed all required legal and ethical standards and protected participant rights through informed consent and confidentiality measures and voluntary enrollment and withdrawal options. The dataset maintains its original state because it supports both research transparency and reproducibility and additional academic studies about co-value creation in South African cultural settings.